Arena Hub and Wylab announce a new partnership

Arena Hub and Wylab – a top-notch sports tech incubator based in Chiavari-Italy, have agreed an innovative partnership leveraging the Brazilian and Italian sports ecosystem.

Founded in 2016 and headquartered in Chiavari-Italy, Wylab acts as a catalyst for the innovation of sports entities such as leagues, clubs, athletes, tech brands, thanks to a vast network of investors, startups, universities and research centers, positioning itself as a point of reference of the Italian scene.

Wylab offers a suite of services to businesses of all sizes, from more customized advisory work to startups, to corporate open innovation projects, to professional training programs on entrepreneurship, marketing, communication, leadership, digital transformation and business coaching.

Since its inception, Wylab has invested in 11 startups and driven the most important Italian sports tech exit with Wyscout, the popular and renowned soccer video and data analytics platform.

Arena Hub is a center for innovation and entrepreneurship stimulation based in São Paulo, Brazil. With more than 100 startups, 40 entities and 35 partners, Arena’s purpose is to develop the sports, media and entertainment industry, generating social and economic impact, and connecting professionals, startups, organizations, investors and large businesses in the ecosystem.

The two organizations will collaborate through a variety of areas such as knowledge and know-how exchange, network and connection sharing, bringing sports and technology projects to each other’s market.

This partnership’s purpose is to support the development of the sports-tech ecosystems, using both organizations’ expertise, connections and know-how.

“The partnership with Wylab is very important to us. Being in contact with the Italian market is a new and exciting opportunity for Arena Hub. We’re really looking forward to new perspectives, new ideas and innovative possibilities to strengthen the Sportech environment”, mentions Ricardo Mazzuca, CEO of Arena Hub

Arena Hub and Wylab will work to introduce their respective organizations to players, sports entities and industry brands in their market and ecosystem. The two parties will become each other’s strategic partner in their respective markets, both will participate in each other’s content programs – webinars, podcasts, interviews and will engage in exploring potential synergies between local universities, research projects and their ecosystems.


Federico Smanio

“I’m really happy and honored to cooperate with the friends of Arena Hub, such an outstanding organization based in Brazil”, says Federico Smanio, Wylab’s CEO. “Their know-how and people quality, their strong connections with all sports across South America is definitely a great opportunity for us and something we are looking forward to tapping into. The world of sport is one, and sports tech is an international, global matter, there’s no room for silos and a short sighted approach.

The internationalization of Wylab has been one of our main priorities in the last 3 years as this partnership is fundamental for our deal flow and for supporting our own startups in their development plans overseas.


About Arena Hub

Arena Hub is an entrepreneurship center of promotion and innovation for sports. With more than 100 startups, 40 sports entities and more than 35 national and international strategic partners, it has a purpose to connect professionals, startups, entities, investors and big companies in its ecosystem.  The goal is to support and encourage the creation and the development of initiatives as well as accelerate projects, companies, technologies and ideas that use sports to promote the digital, economic and social transformation. The project has Ambev as maintainer and it was created by EY and 2Simples in partnership with São Paulo State Government and Federação Paulista de Futebol and held together with V3A, BNZ and Allianz Parque.

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